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Successful innovation begins with a recognized customer problem. A team of highly self-motivated volunteers takes on the topic. After a clear understanding of the problem, the market, the technical framework conditions and the wider environment, existing solution modules are collected and, if necessary, new ideas are developed.
Culture is what people do when no one is watching. Culture is therefore directly linked to actions and habits. Like any culture, a culture of innovation is only created by replacing old habits with new ones. A culture of innovation means that innovations that are successful on the market are created out of habit.
When an innovation shakes up and disrupts previously established markets and business relationships, this is known as disruptive innovation. The disruption is caused by customers suddenly changing their purchasing and usage behavior and abandoning established providers in favor of other offerings. Examples include AirBnB, Uber and PayPal. A technology can never be disruptive; only the acceptance of a new solution by customers on the market can be disruptive. Business models that generate high margins over a long period of time despite declining customer satisfaction are particularly susceptible to disruption.
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